OVERVIEW: Promotional Campaign • 2013 • Client: Harley Davidson • Role: Designer • Agency: DigitasLBi
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As part of Harley-Davidson's 110th anniversary and the Iron Man 3 release, Marvel and Harley-Davidson created a one of a kind sweepstakes. At DigitasLBi, we were tasked with concepting and creating the promotional campaign for the sweepstake. As a designer on the creative team I was responsible for contributing to concept and TV spot brainstorming, as well as designing storyboards, OLA executions, and the print ad for the campaign.