OVERVIEW: Loyalty Program Emails Refresh • 2014 • Client: Dunkin' Donuts • Role: Associate Art Director • Agency: DigitasLBi
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Dunkin' Donuts partnered with DigitasLBi for their digital needs for their loyalty program, DDPerks. As the Associate Art Director on the team, I was responsible for the concepts, and detailed design of an e-mail design refresh focused on establishing visual guidelines and templates for simple, yet eye-catching responsive email designs.