OVERVIEW: Digital Campaign Activation • 2012 • Client: Puma • Role: Associate Art Director • Agency: DigitasLBi
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When Puma rebranded under the concept of "Forever Faster," they partnered with DigitasLBi to launch the digital initiatives to extend the rebrand. As the Associate Art Director on the team I was responsible for concepts and design of a campaign landing page, OLA, and site takeovers to accompany the overall digital and social strategy for the launch of the rebrand.