OVERVIEW: Digital Campaign Activation • 2012 • Client: Puma • Role: Associate Art Director • Agency: DigitasLBi
Forever Faster Digital Activation
When Puma rebranded under the concept of "Forever Faster," they partnered with DigitasLBi to launch the digital initiatives to extend the rebrand. As the Associate Art Director on the team I was responsible for concepts and design of a campaign landing page, OLA, and site takeovers to accompany the overall digital and social strategy for the launch of the rebrand.