OVERVIEW: Digital Campaign • 2018 • Client: adidas • Role: Art Director • Agency: Isobar
Building the Answer
For the World Cup adidas launched the campaign expression "Creativity is the Answer" where the focus was highlighting athletes' creativity and how it can overcome any problem, challenge, or question. Isobar was tasked with delivering a global digital campaign to bring this message to life. As the Art Director on the project I was responsible for concepts, storyboards, and designs for OLA animation, rich media units, email, and social executions.