Duracell Site Design

When Procter & Gamble decided to migrate the Durcell.com website to a new platform they tasked DigitasLBi with creating a new look and feel for the site that focused around their commitment to social responsibility, while also prioritizing their new Quantum battery and associated design elements. As the designer on the project I was responsible for creating the visual design direction, conceptual design, and detailed design of the site.