OVERVIEW: Global Campaign • 2013 Client: Lenovo • Role: Designer • Agency: DigitasLBi
Awaken Your Senses
When Lenovo launched their new line of tablets they partnered with DigitasLBi to create a global campaign to accompany the launch. As a designer, I was part of the team that created the campaign concept, look, and feel. In detailed design I worked alongside the team on art direction for photography and video, as well as the designs for OLA and print materials.