OVERVIEW: Video & Digital Campaign • 2017 • Client: LEGO • Role: Art Director • Agency: Isobar
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To tell parents about LEGO Life, the new safe social app for kids, we created a fun video that became the centerpiece for a digital campaign that included online video, Facebook Canvas ads and Instagram Story pages. As an Art Director on the project I was responsible for helping the team craft the concept and storyline for the overarching campaign and video.